Business Link Networking and Program Draws a Crowd in Lakewood
“Don’t think of it as rejection of you, personally.” “Rejection is just a delaying tactic because people may not want to make decisions right then and there.” “Businesses offer features and benefits. Most people don’t buy features; they want the benefits—what’s in it for them. ”
Adam Lieberman, a nationally renowned sales trainer, executive coach and business consultant, recently offered such insights to more than 80 attendees at the Lakewood Business Link Initiative in the Strand Theater Gallery, Lakewood, during his talk, “WE are ALL in Sales.”
Patricia Komsa, executive director of the LDC and UEZ coordinator, said, “We are thrilled Mr. Lieberman was able to join us. His entire method of delivering his presentation was such that it met one of our goals for the networking program, which is to encourage open, friendly dialogue in an informal, roundtable setting. The feedback we received was very good and serves to encourage more of these networking events.”
Alex Lowinger, director of Small Business services for the LCSC, said, “The purpose of this event is to encourage open dialogue, brainstorm ideas and build relationships. The feedback we’re getting is extremely positive. People are seeing real results both in terms of building relationships and in actual sales generated through these events.”
Rabbi Moshe Weisberg, LDC treasurer/treasurer and president of LCSC, said, “It is wonderful to see so many different businesses from all segments of Lakewood’s business community here tonight. Events, such as this one, create opportunities for long-term business growth and development.”
The next business networking event is scheduled for late January.
The networking event and program, sponsored by the Lakewood UEZ, an arm of the LDC (Lakewood Development Corporation), and co-hosted by the LCSC (The Lakewood Community Services Corporation), focuses on local entrepreneurs and business people, giving them an opportunity to network and learn about relevant business topics.
The UEZ (Urban Enterprise Zone) is designed to foster economic growth and revitalization. The UEZ encourages businesses to create private sector jobs through public and private investment. More than 540 Lakewood UEZ businesses benefit from tax and financial incentives. For more information about the UEZ and small business loans, contact Patricia Komsa, UEZ coordinator, at 732-364-2500 Ext6 5257 or pkomsa@lakewoodnj.gov.
The LCSC, a nonprofit organization, acts as an umbrella organization for more than 20 agencies, supporting and assisting residents and businesses. It is the lead agency in applying for funding in many social service and community agencies. For more information about the LCSC, contact Ari Rosenblum at 732-901-6001 Ext. 7 or arosenblum@thelcsc.org.